Digital Health & Tech Incubator
LATEST INK
Med Ad News
April 18, 2019
The managers at SONIC Health describe their agency: “Once upon a time there was a little indie agency in southern California that set out to discover what world of healthcare would look like through the eyes of story-loving, wine-drinking, marketing misfits.”
Pharma Voice
April 2019
SONIC Health's co-founder Ross Fetterolf, inVibe's Head of Research Kathryn Ticknor, and CureClick's CEO Fabio Gratton share their perspectives on important patient trends in PharmaVoice's special edition focused on patients.
NBC WSAV3
April 1, 2019
Friends and family might have a new way to tell their loved ones about the largest recall in the history of auto safety, and even make some money in the process.
By Craig Fitzgerald (BestRide.com)
April 1, 2019
We get it, everybody’s busy. But according to recent data, millions of people are still riding around with Takata airbags that can cause injury and death if they deploy in an accident. It’s easy and free to get them replaced, and a new peer-to-peer safety platform called Carma Project is helping people point their friends and families toward a solution.
Bruce Brown
March 25, 2019
It’s the recall campaign from hell and too many people aren’t responding. Toyota Motor North America (TMNA) and Carma Project want to give financial rewards to people who alert family and friends to the potentially life-threatening Takata airbag recall.
Jasmine Spearing-Bowen
March 19, 2019
Costa Mesa-based Carma Project has paid out nearly $100,000 in incentives in collaboration with auto manufacturer Toyota to users who encourage friends and family to replace potentially deadly airbags.
OC Startups Now
February 13, 2018
OC Startups Now periodically run Q&A’s with interesting entrepreneurs, in their own words. Our first is with Fabio Gratton, founder of the Alchemy Factory, a digital health incubator in Costa Mesa. He also founded the Alchemy Fund; he’s looking to bring in some partners to get it up to $500,000 with a focus on companies in the health and wellness space.
Samantha Serbin, WTVM
January 22, 2019
Toyota is working on a new project to encourage their customers to get their vehicles checked out. They are collaborating with the Carma Project, giving gift cards to people for spreading information about the recall, and having friends and family get their cars checked.
Debbie Woodbury, Where We Go Now
January 16, 2019
One of my most satisfying accomplishments has been contributing to the health literacy of cancer patients in the area of clinical trials. In fact, I’m proud to say that I helped two people learn about and get enrolled in a clinical trial for patients with HR+, HER2- breast cancer.
PARTNERS & INVESTMENTS
COOKS
Fabio Gratton
Chief Scientist
Fabio is the co-founder and CEO of Invibe, a gamified mobile “listening” platform that lets companies get insights from people “on-the-go” and “in-the-moment” — inviting them to share their thoughts on just about anything via pictures, video, and voice with lightning speed and high-fidelity. Invibe's first product, Truvio, connects the voice of 100,000 consumer health opinion leaders directly to companies who want to hear what they think.
Fabio Gratton
Chief Alchemist
Previously Fabio founded one of the leading digital agencies in the US, Ignite Health, that went on to be acquired by inVentiv Health in 2007. Fabio stayed on to operate as Chief Innovation Officer through 2013, when he decided to leave to spend more time with this family.
Fabio Gratton
Chief Daddy-O
At the Gratton residence, Fabio has made a lifetime commitment to providing endless buckets of love for his family. And like most daddies, he has spent the past several years working diligently to crack the code on life/work harmony.
