Digital Health & Tech Incubator
LATEST INK
Inc Magazine
August 14, 2019
inVibe Labs, a market research innovator dedicated to changing the way life sciences and other industries listen to their customers, today announced it has earned a top spot on the prestigious Inc. 5000 list of fastest growing private companies.
Joshua Slatko Interviews Fabio Gratton
August 11, 2019
Med Ad News spoke with digital guru Fabio Gratton about the present and future of augmented and virtual reality technologies in pharma and healthcare.
By Fabio Gratton & Michael Spitz
August 11, 2019
Once upon a time the “family doctor” was a trusted and beloved professional who arguably dispensed as much emotional support as medical advice. The physician-patient relationship was characterized by a spirit of “benign paternalism” where...
PharmaVOICE
August 1, 2019
Alchemy Factory, a digital health incubator and co-work space focused on helping companies accelerate and commercialize products, today announced that founder and Chief Alchemist Fabio Gratton earned a repeat honor as a member of the PharmaVOICE 100.
Jim Irwin, Wards Auto
July 18, 2019
The Carma Project relies on so-called ambassadors to use social media, such as Facebook and Twitter, and person-to-person communication, such as emails and text messages, to persuade owners of cars equipped with defective Takata airbags to get them fixed.
Bitmo Press Release
July 10, 2019
Bitmo, a mobile gifting and payment platform that is transforming the $160 billion gift card industry, has partnered with peer-to-peer safety platform Carma Project to deliver an innovative incentive-based program designed exclusively for accelerating consumer response to automotive recalls.
Medical Marketing & Media Staff
July 9, 2019
These eight agencies have their sights set on becoming a Top 100 firm, and it won’t be long if they keep up their stellar work.
Kayla Walsh, PM360
June 13, 2019
PM360 introduces you to the people who invest in and help startups succeed, in this case Fabio Gratton.
Joshua Slatko, MedAdNews
June 6, 2019
This past May 8, Health and Human Services Secretary Alex Azar announced a final rule from the Centers for Medicare and Medicaid Services that will require direct-to-consumer television advertisements for prescription pharmaceuticals covered by Medicare or Medicaid to include the list price – the Wholesale Acquisition Cost – if that price is equal to or greater than $35 for a month’s supply or the usual course of therapy.
By Dan Limbach, PharmaVoice
June 3, 2019
Listening and interpreting the patient’s views throughout their journey of care is an important and elusive goal. inVibe Labs has developed a lexicon guide for disease states, that helps shed some light on what a patient is saying about their care as they progress through their treatment with their HCP.
By Taren Gron, PharmaVOICE
June 3, 2019
Every entrepreneur’s journey is as unique as he or she is. The common denominator: a passion to improve the lives of patients. Hear about Fabio Gratton's journey with one of the companies he helped incubate: inVibe Labs.
PharmaVOICE
June 3, 2019
The use of technology has become ubiquitous in clinical trials as the industry looks to streamline and improve processes. Hear expert perspective from CureClick CEO Fabio Gratton.
Medical Marketing & Media
May 21, 2019
Fabio Gratton (Cofounder and CEO, Sonic Health): "We found a best-in-class partner that has developed a unique technology that captures customer stories and then analyzes their linguistic and acoustic signals to determine how people truly feel when they talk."
Fabio Gratton named one of the 2019 PM360 ELITE 100
PM360 Staff
May 16, 2019
Fabio Gratton was a failed Hollywood screenwriter who took a job just to get by at a marketing agency that would eventually become part of FCB. Now 20 plus years later he has left an undeniable mark on healthcare and marketing. It just goes to show: Never doubt someone with a powerful imagination.
Jim Henry, Forbes
April 30, 2019
Traditional means like postcards and letters aren’t working fast enough to whittle down a backlog of millions of faulty Takata airbags. So Toyota Motor Sales USA has turned to a social media campaign...
Med Ad News
April 18, 2019
The managers at SONIC Health describe their agency: “Once upon a time there was a little indie agency in southern California that set out to discover what world of healthcare would look like through the eyes of story-loving, wine-drinking, marketing misfits.”
Pharma Voice
April 2019
SONIC Health's co-founder Ross Fetterolf, inVibe's Head of Research Kathryn Ticknor, and CureClick's CEO Fabio Gratton share their perspectives on important patient trends in PharmaVoice's special edition focused on patients.
NBC WSAV3
April 1, 2019
Friends and family might have a new way to tell their loved ones about the largest recall in the history of auto safety, and even make some money in the process.
By Craig Fitzgerald (BestRide.com)
April 1, 2019
We get it, everybody’s busy. But according to recent data, millions of people are still riding around with Takata airbags that can cause injury and death if they deploy in an accident. It’s easy and free to get them replaced, and a new peer-to-peer safety platform called Carma Project is helping people point their friends and families toward a solution.
Bruce Brown
March 25, 2019
It’s the recall campaign from hell and too many people aren’t responding. Toyota Motor North America (TMNA) and Carma Project want to give financial rewards to people who alert family and friends to the potentially life-threatening Takata airbag recall.
Jasmine Spearing-Bowen
March 19, 2019
Costa Mesa-based Carma Project has paid out nearly $100,000 in incentives in collaboration with auto manufacturer Toyota to users who encourage friends and family to replace potentially deadly airbags.
OC Startups Now
February 13, 2018
OC Startups Now periodically run Q&A’s with interesting entrepreneurs, in their own words. Our first is with Fabio Gratton, founder of the Alchemy Factory, a digital health incubator in Costa Mesa. He also founded the Alchemy Fund; he’s looking to bring in some partners to get it up to $500,000 with a focus on companies in the health and wellness space.
Samantha Serbin, WTVM
January 22, 2019
Toyota is working on a new project to encourage their customers to get their vehicles checked out. They are collaborating with the Carma Project, giving gift cards to people for spreading information about the recall, and having friends and family get their cars checked.
Debbie Woodbury, Where We Go Now
January 16, 2019
One of my most satisfying accomplishments has been contributing to the health literacy of cancer patients in the area of clinical trials. In fact, I’m proud to say that I helped two people learn about and get enrolled in a clinical trial for patients with HR+, HER2- breast cancer.
PARTNERS & INVESTMENTS
COOKS
Fabio Gratton
Chief Scientist
The Gratton-led Alchemy Factory has hatched a series of its own ground-breaking ventures, including CureClick, a novel crowdsourced clinical trial recruitment service, inVibe, a disruptive speech emotion market research platform for health, SONIC, a story-driven idea consultancy, BryteLife, an electrolyte-charged club soda, and Carma, a real-world game where everyday people can save lives and earn rewards..
Fabio Gratton
Chief Alchemist
Fabio is the founder of Alchemy Factory, a southern California-based digital health incubator and co-work space focused on helping companies accelerate/commercialize products. Previously Fabio founded one of the leading digital agencies in the US, Ignite Health, that went on to be acquired by inVentiv Health in 2007. Fabio stayed on to operate as Chief Innovation Officer through 2013 then left to spend time with family.
Fabio Gratton
Chief Daddy-O
At the Gratton residence, Fabio has made a lifetime commitment to providing endless buckets of love for his family. And like most daddies, he has spent the past several years working diligently to crack the code on life/work harmony.
