LATEST INK
Medical Marketing & Media
June 8, 2020
Sonic Health recognized as one of the 2020 Medical Marketing & Media "Up-and-Coming" Agencies to Watch. Focused on combining Hollywood storytelling with startup innovation, Sonic's client roster is largely comprised of rare disease biotech companies looking to infuse emotion in their internal and external communications.
Autobody News
June 5. 2020
Carma Project on June 4 announced the launch of a program that pays vehicle owners to get their defective Takata airbag replaced.
PRNewswire
June 2, 2020
COSTA MESA, Calif., June 2, 2020 /PRNewswire/ -- Carma Project today announced the launch of a program that pays vehicle owners to get their defective Takata airbag replaced. This program comes at a time when millions of owners continue to drive their vehicles to access essential businesses amid the COVID-19 crisis.
Beth Baldys & Tiffani Shovlin
A few weeks ago, inVibe Labs’ Head of Listening Beth Baldys had the amazing opportunity to present with Tiffani Shovlin from Taiho Oncology at Intellus Worldwide Virtual Summit 2020. In alignment with the conference themes of using new methodologies to better understand and empathize with physicians and patients, the duo co-presented a recent case study where inVibe’s voice research platform was used to do just that.
Phillip Pantuso, Medical Marketing & Media
May 6, 2020
For industries trying to design and sell products — which is to say, all of them — big data is a bit like the Rosetta Stone. In simply going about our lives, we humans generate yottabytes of measurable information. In that huge mass lies latent patterns and the promise of a deeper understanding: Whoever can interpret it properly will unlock the black boxes of human psychology and behavior.
PARTNERS & INVESTMENTS
COOKS
Fabio Gratton
Chief Scientist
The Gratton-led Alchemy Factory has hatched a series of its own ground-breaking ventures, including CureClick, a novel crowdsourced clinical trial recruitment service, inVibe, a disruptive speech emotion market research platform for health, SONIC, a story-driven idea consultancy, BryteLife, an electrolyte-charged club soda, and Carma, a real-world game where everyday people can save lives and earn rewards..
Fabio Gratton
Chief Alchemist
Fabio is the founder of Alchemy Factory, a southern California-based digital health incubator and co-work space focused on helping companies accelerate/commercialize products. Previously Fabio founded one of the leading digital agencies in the US, Ignite Health, that went on to be acquired by inVentiv Health in 2007. Fabio stayed on to operate as Chief Innovation Officer through 2013 then left to spend time with family.
Fabio Gratton
Chief Daddy-O
At the Gratton residence, Fabio has made a lifetime commitment to providing endless buckets of love for his family. And like most daddies, he has spent the past several years working diligently to crack the code on life/work harmony.
