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    • Carma Project is using gift cards to speed up the Takata airbag recall

      December 19, 2018

    • IN THE FACTORY

      inVibe

       

      (founder)

       

      CureClick

       

      (founder)

       

      The Carma Project

       

      (founder)

       

      Sonic

       

      (founder)

       

      DrinkBryte

       

      (founder)

       

      Infinite World of Wonders

       

      (Advisor)

      Embrylux

       

      (mentor)

       

      Alchemy Factory

       

      (founder)

      iReward Health

       

      (Advisor)

      Bitmo

       

      (Advisor)

      Thread Research

       

      (Advisor)

      PocketMD

       

      (founder)

       

      Truvio

       

      (creator)

       

      Ignite Health

       

      (founder)

       

      Blueprint Health

       

      (mentor)

       

      Digital Health Coalition

       

      (Scholar)

       

      Medical Marketing & Media

       

      (Advisor)

       

      MedStartr

       

      (Advisor)

      Digital Health Maven

       

      (Maven)

      UCI School of Applied Innovation

       

      (Expert in Residence)

    • INK, THINK & TALK

      Toyota collaborates with ​new project to encourage people to check vehicle recall status

      Samantha Serbin, WTVM

      January 22, 2019

       

      Toyota is working on a new project to encourage their customers to get their vehicles checked out. They are collaborating with the Carma Project, giving gift cards to people for spreading information about the recall, and having friends and family get their cars checked.

       

      Read the article.

       

      Health Literacy The Key to Opening the Door to Clinical Trials

      Debbie Woodbury, Where We Go Now

      January 16, 2019

      One of my most satisfying accomplishments has been contributing to the health literacy of cancer patients in the area of clinical trials. In fact, I’m proud to say that I helped two people learn about and get enrolled in a clinical trial for patients with HR+, HER2- breast cancer.

       

      Read the article.

       

      Healthcare predictions: Industry execs on 2019 trends, events, and policies

      December 27, 2018

       

      Industry expects movement on drug pricing and access during 2019, but what other trends and events are we likely to see? We asked experts in a range of pharma-adjacent businesses for their predictions, hunches, and informed guesses.

       

      Read the article.

       

      Toyota Tries Crowdsourcing to Speed Up Takata Airbag Recall Work

      by Jeff Plungis

      December 20, 2018

       

      The automaker and a tech startup are offering money to get car owners to replace deadly Takata airbags

       

      Read the article.

       

      What are the best applications for artificial intelligence (AI) in pharma?

      PM360

      October 26, 2018

      PM360 asked experts in the various newest technologies impacting the pharma industry what is important to know in 2018 and beyond.

       

      Read the article.

       

      Novartis awards two for their heart hacks at TechCrunch event

      Emily Price

      September 18, 22018

      “[Data] is one of the really difficult things for startups to [access],” said Fabio Gratton, one of the contest judges. “You can’t prove your solution or test your algorithm without doing a study to collect data. So for Novartis to share data with the startups was brilliant.”

       

      Read the article.

       

      OC Business Journal names Alchemy Factory one of OC's fastest-growing private companies

      OC Business Journal

      September 18, 2018

       

      Digital health incubator Alchemy Factory is the #7 fastest-growing private company in Orange County, according to the OC Business Journal based on revenue from its top-performing companies: SONIC health, inVibe Labs, and CureClick.

       

      See the listing.

       

      Innovative Voice-Powered Research Firm inVibe Labs Doubles Down in Downtown Philly with Top Talent Hires

      Press Release

      August 14, 2018

       

      inVibe Labs, the healthcare industry’s leading market research innovator, has just expanded its Philadelphia-based team with the hiring of two healthcare industry veterans, Beth Baldys and Donna Wray.

       

      Read the article.

       

      From Hollywood to Healthcare: Talking Less, Listening More, and Giving Patients a Voice

      Presented at Digital Pharma West (San Francisco)

      June 12, 2018

       

      Gratton presents at Digital Pharma West his perspective on the importance of listening and the power of voice in better understanding and serving patients.

       

      Social Media Clip.

       

      BryteLife Rocks the Party at Whalebone Three-Year-Anniversary at Montauk Yacht Club

      June 2, 2018

       

      BryteLife was honored to be invited to share its electrolyte-infused club soda with partygoers at The Whalebone Magazine Three-Year-Anniversary Land Voyage at Gurney’s Montauk Yacht Club.

       

      Read the article.

       

      Clinical Trials Need a Lot More Digital

      Klick Wire

      February 23, 2018

       

      This story is all about introducing digital marketing techniques to clinical trials. This is a critical issue that will only get more important as pharma searches for more niche and rare-disease drugs to improve patients' health.

       

      Read the article.

       

      Q&A with Alchemy's Fabio Gratton

      OC Startups Now

      February 13, 2018

       

      OC Startups Now periodically run Q&A’s with interesting entrepreneurs, in their own words. Our first is with Fabio Gratton, founder of the Alchemy Factory, a digital health incubator in Costa Mesa. He also founded the Alchemy Fund; he’s looking to bring in some partners to get it up to $500,000 with a focus on companies in the health and wellness space.

       

      Read the article.

       

      New tactics change clinical trial awareness game

      By Sarah Mahoney

      January 17, 2018

       

      Clinical trials are essential to the industry and, as drug development costs continue to rise, they are more important to its growth than ever before. “We've never had this many trials, and there is more complexity,” says Fabio Gratton, cofounder and CEO of CureClick.

       

      Read the article.

       

      Emotional Versus Logical Appeal: Which Works Best for Marketers?

      By Jay Bolling & Bygeri Kupcha

      December 17, 2017

       

      Various theories abound regarding how people make decisions, but at the end of the day, they are all just theories. Until we can climb into people’s heads, we have to rely on ​psychological theory as a way to explain and understand what’s going on so that we can motivate our target market into taking desired actions.

       

      Read the article.

       

      Wendy Walker, Wearables, and the End of the User Interface as We Know It

      By Fabio Gratton, PM360 Featured Article

      November 15, 2017

       

      The result of today’s on-demand culture is the increasing expectations of consumers to always want more, exactly when they want it. And that means the User Interface (UI) is due for a complete revamp to better meet consumers’ desires. The story of Wendy Walker is just a taste of what the near future will look like for UI.

       

      Read the article.

       

      Drink Co. Incubated

      Orange County Business Journal

      September 25, 2017

       

      A beverage company hatched inside the Costa Mesa incubator Alchemy Factory is shipping its first cases and seeking distribution partners.

       

      Read the article.

       

      Can Marketing Techniques Save Clinical Trials?

      By Larry Dobrow, Medical Marketing & Media

      September 5, 2017

       

      What just about everybody agrees upon is an urgent need for innovation within the realm of clinical research. In the era of smart science and smarter patients, clinical-trial units continue to struggle with a range of recruitment and access issues.

       

      Read the article.

       

      Bitmo Using Gift ‘Cards’ To Solidify Relationships

      San Diego Business Journal

      August 18, 2017

       

      Carlsbad-based fintech startup Bitmo Inc., which previously aimed to turn its app into the mobile alternative of choice to carrying payment cards, has stripped down the product and turned it into a delivery system for social gifting.

       

      Read the article.

       

      Reflections on the last year of partnership with CureClick Ambassadors

      Lindsey Wahlstrom-Edwards

      June 21, 2017

       

      Exactly one year ago, we launched Antidote Match, the first truly patient centric clinical trials search tool (see an example at the bottom of the post).

       

      Read the article.

       

      Sunny Shah Joins Healthcare Specialist inVibe Labs

      MrWeb

      June 1, 2017

       

      In the US, healthcare market research firm inVibe Labs has appointed Sunny Shah as Vice President of Insights.

       

      Read the article.

       

      Bitmo Raises $50k from Alchemy Fund

      Heather Casper

      May 19, 2017

       

      Fabio Gratton, “Chief Alchemist” and founder of Alchemy Fund, is the latest investor to take interest in Bitmo, one of San Diego’s rising fintech startups...

       

      Read the article.

       

      Partner Perspectives: Why Research Matters

      By Lindsey Wahlstrom-Edwards,

      May 18, 2017

       

      “At CureClick believe that clinical trials are the lifeblood of medical progress. Without research, there are no new treatments; no cures. It is critical that we help each other find, understand, and participate in research, when it makes sense.” - Brian Poeschl, COO, CureClick

       

      Read the article.

      Want to Be Healthier This Summer? Enter Your Company in This Contest

      Jamie Ducharme (Boston Magazine)

      May 19, 2017

       

      This summer, an app called iRewardHealth is running a promotion that will help Bostonians live even healthier lives, and give back to the community in the process.

       

      Read the article.

      Alchemy Invests in Carlsbad-based Social-Gifting Company

      Deirdre Newman

      May 17, 2017

       

      Alchemy Factory, an incubator focused on helping health and tech startups expedite their product development through capital, infrastructure, mentorship, research and marketing services, has invested $50,000 in Bitmo.

       

      Read the article.

       

      WEGO Health Partners with CureClick to Streamline and Accelerate Clinical Trial Recruitment

      Press Release

      May 16, 2017

       

      WEGO Health, a network of more than 100,000 patient leaders, today announced it has partnered with CureClick to make patient influencers available through the CureClick clinical trial recruiting platform.

       

      Read the article.

       

      inVibe Delivers the Power of Voice for Qualitative Data in Real-Time

      Press Release

      April 4, 2017

       

      Company Demonstrates Its On-Demand Qualitative Service, the inVibe Interactive Voice Response Platform, at IIeX Health Conference.

       

      Read the article.

       

      Apple Watch & ResearchKit epilepsy study concludes, gleans insight on seizure triggers

      Apple Insider

      Feb 22, 2017

       

      A research study on epilepsy with the Apple Watch and ResearchKit at the core of the work has concluded, and is shedding light on seizure triggers, hopefully paving the way for better identification of precursors of the disruptive and dangerous event.

       

      Read the article.

       

      What Payers Want from Pharma

      Medical Marketing & Media

      February 2017

       

      PMBs and health-plan executives haven't always been vocal about the changes set in motion by the shift to outcomes-based pricing. InVibe, with help from Interactive Forums, polled 13 medical or pharmacy directors. Hear their take on several formulary-related issue.

       

      Read the Article.

       

      Sonic Health & Alchemy Factory Host Innovation Workshop at UCI's School of Applied Innovation

      UCI Applied Innovation

      November 16, 2106

       

      On Tuesday morning, local digital health strategy firm Sonic Health and Costa Mesa based incubator Alchemy Factory held an innovation workshop for the marketing team of a major Fortune 500 pharmaceutical company at the Cove.

       

      Read the article.

       

      FDA Hears Results of Two Different Off-Label Surveys of Consumers at Recent Public Hearing

      by John Mack, Pharma Marketing Guy

      November 11, 2016

       

      At the recent Part 15 FDA hearing on off-label promotion results from two different consumer/patient surveys were presented. The first was presented by John Mack, Editor of Pharma Marketing News and administered by inVibe Research, and the second was presented by Dr. Doris Peter, Principal Investigator, Best Buy Drugs Project at Consumer Reports.

       

      Read the article.

       

      CureClick Wins Silver for "Best Use of Social Media"

      Medical Marketing & Media

      Oct 6, 2016

       

      CureClick was honored with a silver award at last night’s MM&M (Medical Marketing & Media) Awards. The annual MM&M Awards showcase the best in creativity and effectiveness in healthcare marketing, communications, and media.

       

      Read the article.

       

      CureClick Launches Clinical Trial Recruiting Media Platform

      Pharmiweb

      Oct 5, 2016

       

      CureClick today announced the launch of CureClick Media, a new media platform that drives quality patient referrals across dozens of diseases and conditions.

       

      Read the article.

       

      CureClick Commits To Double Size Of Its Cancer Ambassador Community

      Yahoo!

      August 19, 2016

       

      CureClick, a privately held digital health company that has developed the world's first crowdsourcing platform engineered to promote clinical trial participation, education and awareness, today announced a commitment to double its network of its cancer Community Ambassadors in response to the company's participation in the Cancer Moonshot Summit hosted by Vice President Joe Biden.

       

      Read the article.

       

      A novel, prospective study reveals the benefit of peak factor VIII protection from the patient’s perspective

      Jason Booth, Josh Epstein, Fabio Gratton, Yan Xiong, Sheetal Patel

      July 24-28, 2016

       

      A research study was conducted using the inVibe clinical research platform to assess the relationship between the time since the last FVIII infusion and how protected from bleeding a patient with severe hemophilia A feels. The findings from the study were presented at the 2016 World Federation of Hemophilia congress.

       

      See the poster.

       

      Fabio Gratton on the Power of Flexibility and Perseverance in Health Innovation

      Digital Health Maven Podcast Series

      July 26, 2016

       

      Fabio is a digital health maven because of his ability to solve the toughest innovation-related challenges with enthusiasm rather than resignation. His curious mind and active intellect has enabled him to develop numerous initiatives that are helping patients, entrepreneurs and others globally...

       

       

      Read the article.

       

      The Most Important 30 Minutes of Your Life

      eXl Digital Pharma West

      June 13, 2016

       

      Fabio Gratton, Keynote Presenter

       

      In the Innovation Day keynote presentation, Chief Alchemist of Southern California's first all-health digital incubators will discuss what he believes is the single-most fundamental driver of all human decisions that will utterly change the way you think about health, wealth and death.

       

      Go to Event.

       

      World's Fastest Voice-response Market Research Platform Adds Payors to its Healthcare Panel

      The Business Journals

      July 6, 2016

       

      Healthcare market research firm inVibe Labs now lets companies pose questions to payors through its automated voice-response research platform.

       

      Read the article.

       

      Whitepaper: The New Wave of Innovation in Clinical Trials

      by Daniel Barron

      edited by Nassim Azzi (EyeforPharma)

      Feb 2016

       

      This paper is an analysis of a discussion lead by group of innovators gathered at Patient Centered Clinical Trials 2015 in a bid to identify and uncover challenges associated with industry-wide patient-centered technology adoption. 

       

       

      Read the whitepaper.

      National Stroke Association Releases Inspirational "Come Back Strong" Public Service Announcement Sparking a New National Movement

      Market Wired

      Oct 22, 2015

       

      National Stroke Association released a new Public Service Announcement (PSA) this week as part of Come Back Strong -- the first national movement to rally for stroke recovery. The PSA has been released in honor of World Stroke Day which is Thursday, October 29.

       

       

      Read the article.

      Patient Centricity Panel: a Matter of Definition, Cultural Change, and Adoption

      By Moe Alsumidaie, Applied Clinical Trials

      Oct 12, 2015

       

      The topic of patient centricity remains very active in the clinical trials industry, as the concept continues to emerge and evolve.  The purpose of this Patient Centered Clinical Trials facilitated by our friends at eyeforpharma virtual roundtable is to (a) better understand the definition of patient centricity, (b) uncover challenges associated with industry wide patient centered technology adoption and (c) how patient centricity/engagement technologies will push the biopharmaceutical industry to change.  

       

       

      Read the article.

      PharmaVOICE 100 Celebration

      In celebration of 10 years of the PharmaVOICE 100

      Sept 17, 2015

       

      The PharmaVOICE 100 celebrates the individuals behind the companies, products, brands, tools, and services that benefit patients worldwide, we have now recognized more than 1,000 of the industry’s most inspirational leaders from all sectors of the industry.
       

       

      Read the article extract.

       

      National Stroke Association Unveils "Come Back Strong"

      Market Wired

      Sept 9, 2015

       

      National Stroke Association today unveiled Come Back Strong, the first national movement to rally for stroke recovery and ignite a conversation about the #5 cause of death. Despite killing more women each year than breast cancer, stroke remains largely misunderstood when it comes to overall awareness and the opportunity for recovery.

       

       

      Read the article.

      Patients Teaching Patients About Clinical Trials

      By Amy Ohm

      Aug 21, 2015

       

      Treatment Diaries was founded so that patients could anonymously share information about their cancer journey. This sharing of information is so helpful to others going through similar circumstances. The CureClick Ambassador program also shares information with patients. I joined this program so that I could reach out to others via social media and share information about clinical trials.

      Read the article.

       

      Digital Tools for Clinical Trials

      By Joan Justice (Patient Empowerment Network)

      August 12, 2015

       

      The Apple Research Kit was introduced several months ago and is making headway in the world of clinical trials, facilitating clinical trial enrollment, navigation and process for patients.

       

       

      Read the article.

      The Next Disruptor of Clinical Trials? Try Apple

      By Fabio Gratton

      March 11, 2015

       

      The announcement of Apple's new ResearchKit platform disrupted the world of clinical innovation and provided a glimpse into the future of medical research.    

       

       

      Read the article.

      TrialReach Raises $13.5M Series B To Match Patients To Clinical Trials

      TechCrunch

      Feb 5, 2015

       

      The UK startup says it reaches “millions” of patients online through partnerships with health portals including Healthline, Everyday Health and CenterWatch, as well as patient networks such as WEGO Health and CureClick.

       

       

      Read the article.

      Patient Influencers are the Night Vision Goggles for DTC Marketers

      By Todd Kolm

      January 20, 2015

       

      No matter the preparation, resources or rigor applied, there is often an element of marketing that is done in the dark. Even in today’s data-rich, hyper-connected world there is a degree of guesswork resident in the process. Don’t get me wrong, the marketers making these educated guesses are bright people who get it right a lot of the time. But just not all of the time. Absolute confidence in marketing is an elusive beast.

       

       

      Read the article.

      Trial recruiting taps online community leaders

      By David Vaczek

      January 2015

       

      A three-way partnership of CureClick.com, WEGO Health and TrialReach aims to enlist influential patient opinion leaders to accelerate clinical trial recruitment and completion.

       

       

      Read the article.

      Year in Preview 2015: Connecting the Dots to Connected Health

      By Robin Robinson

      December 2015

       

      “In a world where wearable sensors interface directly with Watson-like systems with dizzying computational horsepower, future doctors are likely to look more like today’s IT personnel: they will be responsible for procuring the most appropriate hardware and software for the human health enterprise, and then helping to configure and maintain it until it’s time for an upgrade.”

       

       

      Read the excerpt.

      CureClick, TrialReach and WEGO Health team up to crowdsource the process of connecting patients to clinical trials

      Press Release

      November 19, 2014

       

      Creating a new model for clinical trial recruitment, CureClick.com has partnered with WEGO Health and TrialReach to make consumer healthcare influencers a vital part of helping patients find clinical trials.

       

       

      Read the article.

      Are You Afraid Technology Will Make You Obsolete? You're Not Alone

      By Fard Johnmar

      Sept 19, 2014

       

      A little over a year-and-a-half ago, I wrote a column for Marketing:Health focusing on the emergence of technology-aided content personalization. It was one of my most popular essays.

       

       

      Read the article.

      Online Advertising: Stalkers in Our Midst

      by Fabio Gratton, Innovation Catalyst Sonic Health

      Sept 12, 2014

       

      The days of creating meaningful, relevant and memorable advertising are pretty much over—especially in the digital world. And healthcare is no exception. As an industry, it appears we’ve shifted our focus from designing ads that stop to ads that stalk.

       

       

      Read the article.

      Pocket.MD Pharma Mobile App Roundup

      Digital Edition - Bonus Content

      September 2014

       

      Pocket.MD, a free online service created by Alchemy Factory, has curated a directory of mobile applications created by healthcare companies for medical professionals, patients, caregivers, and consumers.  

       

       

      Read the article.

      Patient Activists Demand Higher Quality Mobile Health Apps

      By John Mack

      August 21, 2014

       

      To get the perspective of patient advocates, Pharma Marketing News accessed the Truvio health consumer influencer panel. Truvio is powered by the WEGO Health Activist Network of more than 100,000 opted-in and vetted consumer health influencers from more than 130 health conditions and topics.

       

       

      Read the article.

      The Mobile Moonshot

      by Fabio Gratton

      August 18, 2014

       

      Though mobile phone apps have long been regarded as potential 'game changers' in healthcare, the journey has been slower than many digital gurus expected, with surprisingly few apps actually designed to bring value to patients. Is pharma getting the message right?

       

       

      Read the article.

      Success Is The Failure to Quit

      By Fabio Gratton, Innovation Catalyst for Sonic Health

      August 13, 2014

       

      When I first started in this industry 17 years ago I was just as naive, ignorant, and arrogant as I am now...

       

       

      Read the article.

      WEGO Health and TrialReach Partner to Accelerate Clinical Trial Awareness

      Press Release

      August 11, 2014

       

      New partnership will give better clinical trial access and information to over 100,000 patient influencers.

       

       

      Read the article.

      Special Issue: 100 Most Inspiring People

      The Entrepreneurs: Fabio Gratton

      August 1, 2014

       

      These extraordinary leaders, representing a wide range of industry sectors and functional areas of expertise, are having a positive impact on their colleagues, their companies, and the greater healthcare community. 

       

       

      Download an excerpt.

      Specialty Pharma: Coverage at the Crossroads

      By Sarah Morgan

      March 1, 2014

       

      [excerpt] The prescribing of orphan and specialty drugs is at a crossroads, where access issues are acutely felt—and things may get worse. As these drugs account for a larger part of total spend, insurers say a barrage of tactics are needed to manage costs. Sarah Morgan on why this is a defining moment.

       

       

      Read the article.

      Patient research – the changing landscape: Harnessing the voice of the citizen expert

      By Brian Mondry and Jo Boxall (Kantar Health)

      Feb 27, 2014

       

      Empowered patients, or citizen experts as they are often called, are becoming one of the most powerful forces in healthcare, which means the pharmaceutical industry must learn to effectively engage with them. Here, new research presented by Kantar Health explores exactly what is driving patient empowerment and what it means for pharma.

       

       

      Get the white paper.

      App Revolution: Avoiding the App Trap

      By Robin Robinson

      Feb 2014, PharmaVoice

       

      [excerpt] Pocket.md, a directory of mobile medical applications, lists more than 1,500 mobile apps that have been produced by biotechnology, pharmaceutical, and medical device companies. Out of those apps, fewer than 10% are for patients living with chronic diseases, while a majority...

       

       

      Read the article.

      Should Pharma Be Social?

      By Fabio Gratton & Ross Fetterolf

      Dec 2013, Medical Marketing & Media

       

      [excerpt] Zoe Dunn's recent article, “Should pharma abandon social media?” raised some compelling points that called into question pharma's approach to patient engagement through social media...

       

       

      Read the article.

      WEGO Health Introduces Truvio Mobile Research Platform

      Press Release

      Sept 30, 2013

       

      [excerpt] WEGO Health ( www.wegohealth.com ), the first online home for consumer health opinion leaders, today announced a breakthrough in social consumer research with the introduction of Truvio ( www.truvio.com ), the first influencer-powered, voice-response mobile research platform for the healthcare and biotechnology industries.

       

       

      Read the article.

      The Social Media Bomb

      Drugs.com

      July 2013

       

      When it comes to the topic of pharma’s use of social media, we’ve been having this same conversation for over a decade, with more fervor of course since the 2009 hearings, and it’s pretty much the same music and lyrics.

       

       

      Read the article.

       

      Is Gaming Changing Health Care and Helping You Live a Healthier Life?

      Barbara Ficarra, RN, BSN, MPA, for Huffington Post

      March 2012

       

      In part 2 of a 4-part series on the impact of gaming on healthcare, Fabio Gratton answers the question, "How is gaming helping to change the landscape in health care?"

       

      Read the article.

       

    • Alchemy Fund

      Coming October 2018

      $1.5M

      10 STARTUPS

      12 MONTHS

      ENDLESS BEER

    • COOKS

      Fabio Gratton

      Chief Scientist

      Fabio is the co-founder and CEO of Invibe, a gamified mobile “listening” platform that lets companies get insights from people “on-the-go” and “in-the-moment” — inviting them to share their thoughts on just about anything via pictures, video, and voice with lightning speed and high-fidelity. Invibe's first product, Truvio, connects the voice of 100,000 consumer health opinion leaders directly to companies who want to hear what they think.

      Fabio Gratton

      Chief Alchemist

      Previously Fabio founded one of the leading digital agencies in the US, Ignite Health, that went on to be acquired by inVentiv Health in 2007. Fabio stayed on to operate as Chief Innovation Officer through 2013, when he decided to leave to spend more time with this family. 

      Fabio Gratton

      Chief Daddy-O

      At the Gratton residence, Fabio has made a lifetime commitment to providing endless buckets of love for his family.  And like most daddies, he has spent the past several years working diligently to crack the code on life/work harmony. 

    • #TheFactory

      Opened doors Aug 20, 2016: New Co-working Space for Tech & Health Startups (Costa Mesa, CA). Currently full — taking applications for waitlist.

      CONTACT US
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