INK, THINK & TALK
PMBs and health-plan executives haven't always been vocal about the changes set in motion by the shift to outcomes-based pricing. InVibe, with help from Interactive Forums, polled 13 medical or pharmacy directors. Hear their take on several formulary-related issue.
UCI Applied Innovation
November 16, 2106
On Tuesday morning, local digital health strategy firm Sonic Health and Costa Mesa based incubator Alchemy Factory held an innovation workshop for the marketing team of a major Fortune 500 pharmaceutical company at the Cove.
by John Mack, Pharma Marketing Guy
November 11, 2016
At the recent Part 15 FDA hearing on off-label promotion results from two different consumer/patient surveys were presented. The first was presented by John Mack, Editor of Pharma Marketing News and administered by inVibe Research, and the second was presented by Dr. Doris Peter, Principal Investigator, Best Buy Drugs Project at Consumer Reports.
Medical Marketing & Media
August 19, 2016
CureClick, a privately held digital health company that has developed the world's first crowdsourcing platform engineered to promote clinical trial participation, education and awareness, today announced a commitment to double its network of its cancer Community Ambassadors in response to the company's participation in the Cancer Moonshot Summit hosted by Vice President Joe Biden.
Jason Booth, Josh Epstein, Fabio Gratton, Yan Xiong, Sheetal Patel
July 24-28, 2016
A research study was conducted using the inVibe clinical research platform to assess the relationship between the time since the last FVIII infusion and how protected from bleeding a patient with severe hemophilia A feels. The findings from the study were presented at the 2016 World Federation of Hemophilia congress.
July 26, 2016
Fabio is a digital health maven because of his ability to solve the toughest innovation-related challenges with enthusiasm rather than resignation. His curious mind and active intellect has enabled him to develop numerous initiatives that are helping patients, entrepreneurs and others globally...
eXl Digital Pharma West
June 13, 2016
Fabio Gratton, Keynote Presenter
In the Innovation Day keynote presentation, Chief Alchemist of Southern California's first all-health digital incubators will discuss what he believes is the single-most fundamental driver of all human decisions that will utterly change the way you think about health, wealth and death.
Whitepaper: The New Wave of Innovation in Clinical Trials
by Daniel Barron
edited by Nassim Azzi (EyeforPharma)
This paper is an analysis of a discussion lead by group of innovators gathered at Patient Centered Clinical Trials 2015 in a bid to identify and uncover challenges associated with industry-wide patient-centered technology adoption.
By Moe Alsumidaie, Applied Clinical Trials
Oct 12, 2015
The topic of patient centricity remains very active in the clinical trials industry, as the concept continues to emerge and evolve. The purpose of this Patient Centered Clinical Trials facilitated by our friends at eyeforpharma virtual roundtable is to (a) better understand the definition of patient centricity, (b) uncover challenges associated with industry wide patient centered technology adoption and (c) how patient centricity/engagement technologies will push the biopharmaceutical industry to change.
In celebration of 10 years of the PharmaVOICE 100
Sept 17, 2015
The PharmaVOICE 100 celebrates the individuals behind the companies, products, brands, tools, and services that benefit patients worldwide, we have now recognized more than 1,000 of the industry’s most inspirational leaders from all sectors of the industry.
Sept 9, 2015
National Stroke Association today unveiled Come Back Strong, the first national movement to rally for stroke recovery and ignite a conversation about the #5 cause of death. Despite killing more women each year than breast cancer, stroke remains largely misunderstood when it comes to overall awareness and the opportunity for recovery.
By Amy Ohm
Aug 21, 2015
Treatment Diaries was founded so that patients could anonymously share information about their cancer journey. This sharing of information is so helpful to others going through similar circumstances. The CureClick Ambassador program also shares information with patients. I joined this program so that I could reach out to others via social media and share information about clinical trials.
Read the article.
By Joan Justice (Patient Empowerment Network)
Feb 5, 2015
The UK startup says it reaches “millions” of patients online through partnerships with health portals including Healthline, Everyday Health and CenterWatch, as well as patient networks such as WEGO Health and CureClick.
By Todd Kolm
January 20, 2015
No matter the preparation, resources or rigor applied, there is often an element of marketing that is done in the dark. Even in today’s data-rich, hyper-connected world there is a degree of guesswork resident in the process. Don’t get me wrong, the marketers making these educated guesses are bright people who get it right a lot of the time. But just not all of the time. Absolute confidence in marketing is an elusive beast.
By Robin Robinson
“In a world where wearable sensors interface directly with Watson-like systems with dizzying computational horsepower, future doctors are likely to look more like today’s IT personnel: they will be responsible for procuring the most appropriate hardware and software for the human health enterprise, and then helping to configure and maintain it until it’s time for an upgrade.”
November 19, 2014
Creating a new model for clinical trial recruitment, CureClick.com has partnered with WEGO Health and TrialReach to make consumer healthcare influencers a vital part of helping patients find clinical trials.
By Fard Johnmar
Sept 19, 2014
A little over a year-and-a-half ago, I wrote a column for Marketing:Health focusing on the emergence of technology-aided content personalization. It was one of my most popular essays.
by Fabio Gratton, Innovation Catalyst Sonic Health
Sept 12, 2014
The days of creating meaningful, relevant and memorable advertising are pretty much over—especially in the digital world. And healthcare is no exception. As an industry, it appears we’ve shifted our focus from designing ads that stop to ads that stalk.
Digital Edition - Bonus Content
Pocket.MD, a free online service created by Alchemy Factory, has curated a directory of mobile applications created by healthcare companies for medical professionals, patients, caregivers, and consumers.
By John Mack
August 21, 2014
To get the perspective of patient advocates, Pharma Marketing News accessed the Truvio health consumer influencer panel. Truvio is powered by the WEGO Health Activist Network of more than 100,000 opted-in and vetted consumer health influencers from more than 130 health conditions and topics.
by Fabio Gratton
August 18, 2014
Though mobile phone apps have long been regarded as potential 'game changers' in healthcare, the journey has been slower than many digital gurus expected, with surprisingly few apps actually designed to bring value to patients. Is pharma getting the message right?
The Entrepreneurs: Fabio Gratton
August 1, 2014
These extraordinary leaders, representing a wide range of industry sectors and functional areas of expertise, are having a positive impact on their colleagues, their companies, and the greater healthcare community.
By Sarah Morgan
March 1, 2014
[excerpt] The prescribing of orphan and specialty drugs is at a crossroads, where access issues are acutely felt—and things may get worse. As these drugs account for a larger part of total spend, insurers say a barrage of tactics are needed to manage costs. Sarah Morgan on why this is a defining moment.
By Brian Mondry and Jo Boxall (Kantar Health)
Feb 27, 2014
Empowered patients, or citizen experts as they are often called, are becoming one of the most powerful forces in healthcare, which means the pharmaceutical industry must learn to effectively engage with them. Here, new research presented by Kantar Health explores exactly what is driving patient empowerment and what it means for pharma.
By Robin Robinson
Feb 2014, PharmaVoice
[excerpt] Pocket.md, a directory of mobile medical applications, lists more than 1,500 mobile apps that have been produced by biotechnology, pharmaceutical, and medical device companies. Out of those apps, fewer than 10% are for patients living with chronic diseases, while a majority...
By Fabio Gratton & Ross Fetterolf
Dec 2013, Medical Marketing & Media
[excerpt] Zoe Dunn's recent article, “Should pharma abandon social media?” raised some compelling points that called into question pharma's approach to patient engagement through social media...
Sept 30, 2013
[excerpt] WEGO Health ( www.wegohealth.com ), the first online home for consumer health opinion leaders, today announced a breakthrough in social consumer research with the introduction of Truvio ( www.truvio.com ), the first influencer-powered, voice-response mobile research platform for the healthcare and biotechnology industries.
Barbara Ficarra, RN, BSN, MPA, for Huffington Post
Coming January 2017
Fabio is the co-founder and CEO of Invibe, a gamified mobile “listening” platform that lets companies get insights from people “on-the-go” and “in-the-moment” — inviting them to share their thoughts on just about anything via pictures, video, and voice with lightning speed and high-fidelity. Invibe's first product, Truvio, connects the voice of 100,000 consumer health opinion leaders directly to companies who want to hear what they think.
At the Gratton residence, Fabio has made a lifetime commitment to providing endless buckets of love for his family. And like most daddies, he has spent the past several years working diligently to crack the code on life/work harmony.