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            • INK ARCHIVE

              CureClick, TrialReach and WEGO Health team up to crowdsource the process of connecting patients to clinical trials

              Press Release

              November 19, 2014

               

              Creating a new model for clinical trial recruitment, CureClick.com has partnered with WEGO Health and TrialReach to make consumer healthcare influencers a vital part of helping patients find clinical trials.

               

               

              Read the article.

              Are You Afraid Technology Will Make You Obsolete? You're Not Alone

              By Fard Johnmar

              Sept 19, 2014

               

              A little over a year-and-a-half ago, I wrote a column for Marketing:Health focusing on the emergence of technology-aided content personalization. It was one of my most popular essays.

               

               

              Read the article.

              Online Advertising: Stalkers in Our Midst

              by Fabio Gratton, Innovation Catalyst Sonic Health

              Sept 12, 2014

               

              The days of creating meaningful, relevant and memorable advertising are pretty much over—especially in the digital world. And healthcare is no exception. As an industry, it appears we’ve shifted our focus from designing ads that stop to ads that stalk.

               

               

              Read the article.

              Pocket.MD Pharma Mobile App Roundup

              Digital Edition - Bonus Content

              September 2014

               

              Pocket.MD, a free online service created by Alchemy Factory, has curated a directory of mobile applications created by healthcare companies for medical professionals, patients, caregivers, and consumers.  

               

               

              Read the article.

              Patient Activists Demand Higher Quality Mobile Health Apps

              By John Mack

              August 21, 2014

               

              To get the perspective of patient advocates, Pharma Marketing News accessed the Truvio health consumer influencer panel. Truvio is powered by the WEGO Health Activist Network of more than 100,000 opted-in and vetted consumer health influencers from more than 130 health conditions and topics.

               

               

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              The Mobile Moonshot

              by Fabio Gratton

              August 18, 2014

               

              Though mobile phone apps have long been regarded as potential 'game changers' in healthcare, the journey has been slower than many digital gurus expected, with surprisingly few apps actually designed to bring value to patients. Is pharma getting the message right?

               

               

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              Success Is The Failure to Quit

              By Fabio Gratton, Innovation Catalyst for Sonic Health

              August 13, 2014

               

              When I first started in this industry 17 years ago I was just as naive, ignorant, and arrogant as I am now...

               

               

              Read the article.

              WEGO Health and TrialReach Partner to Accelerate Clinical Trial Awareness

              Press Release

              August 11, 2014

               

              New partnership will give better clinical trial access and information to over 100,000 patient influencers.

               

               

              Read the article.

              Special Issue: 100 Most Inspiring People

              The Entrepreneurs: Fabio Gratton

              August 1, 2014

               

              These extraordinary leaders, representing a wide range of industry sectors and functional areas of expertise, are having a positive impact on their colleagues, their companies, and the greater healthcare community. 

               

               

              Download an excerpt.

              Specialty Pharma: Coverage at the Crossroads

              By Sarah Morgan

              March 1, 2014

               

              [excerpt] The prescribing of orphan and specialty drugs is at a crossroads, where access issues are acutely felt—and things may get worse. As these drugs account for a larger part of total spend, insurers say a barrage of tactics are needed to manage costs. Sarah Morgan on why this is a defining moment.

               

               

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              Patient research – the changing landscape: Harnessing the voice of the citizen expert

              By Brian Mondry and Jo Boxall (Kantar Health)

              Feb 27, 2014

               

              Empowered patients, or citizen experts as they are often called, are becoming one of the most powerful forces in healthcare, which means the pharmaceutical industry must learn to effectively engage with them. Here, new research presented by Kantar Health explores exactly what is driving patient empowerment and what it means for pharma.

               

               

              Get the white paper.

              App Revolution: Avoiding the App Trap

              By Robin Robinson

              Feb 2014, PharmaVoice

               

              [excerpt] Pocket.md, a directory of mobile medical applications, lists more than 1,500 mobile apps that have been produced by biotechnology, pharmaceutical, and medical device companies. Out of those apps, fewer than 10% are for patients living with chronic diseases, while a majority...

               

               

              Read the article.

              Should Pharma Be Social?

              By Fabio Gratton & Ross Fetterolf

              Dec 2013, Medical Marketing & Media

               

              [excerpt] Zoe Dunn's recent article, “Should pharma abandon social media?” raised some compelling points that called into question pharma's approach to patient engagement through social media...

               

               

              Read the article.

              WEGO Health Introduces Truvio Mobile Research Platform

              Press Release

              Sept 30, 2013

               

              [excerpt] WEGO Health ( www.wegohealth.com ), the first online home for consumer health opinion leaders, today announced a breakthrough in social consumer research with the introduction of Truvio ( www.truvio.com ), the first influencer-powered, voice-response mobile research platform for the healthcare and biotechnology industries.

               

               

              Read the article.

              The Social Media Bomb

              Drugs.com

              July 2013

               

              When it comes to the topic of pharma’s use of social media, we’ve been having this same conversation for over a decade, with more fervor of course since the 2009 hearings, and it’s pretty much the same music and lyrics.

               

               

              Read the article.

               

              Is Gaming Changing Health Care and Helping You Live a Healthier Life?

              Barbara Ficarra, RN, BSN, MPA, for Huffington Post

              March 2012

               

              In part 2 of a 4-part series on the impact of gaming on healthcare, Fabio Gratton answers the question, "How is gaming helping to change the landscape in health care?"

               

              Read the article.

               

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