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            • INK 2017

              Emotional Versus Logical Appeal: Which Works Best for Marketers?

              By Jay Bolling & Bygeri Kupcha

              December 17, 2017

               

              Various theories abound regarding how people make decisions, but at the end of the day, they are all just theories. Until we can climb into people’s heads, we have to rely on ​psychological theory as a way to explain and understand what’s going on so that we can motivate our target market into taking desired actions.

               

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              Wendy Walker, Wearables, and the End of the User Interface as We Know It

              By Fabio Gratton, PM360 Featured Article

              November 15, 2017

               

              The result of today’s on-demand culture is the increasing expectations of consumers to always want more, exactly when they want it. And that means the User Interface (UI) is due for a complete revamp to better meet consumers’ desires. The story of Wendy Walker is just a taste of what the near future will look like for UI.

               

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              Drink Co. Incubated

              Orange County Business Journal

              September 25, 2017

               

              A beverage company hatched inside the Costa Mesa incubator Alchemy Factory is shipping its first cases and seeking distribution partners.

               

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              Can Marketing Techniques Save Clinical Trials?

              By Larry Dobrow, Medical Marketing & Media

              September 5, 2017

               

              What just about everybody agrees upon is an urgent need for innovation within the realm of clinical research. In the era of smart science and smarter patients, clinical-trial units continue to struggle with a range of recruitment and access issues.

               

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              Bitmo Using Gift ‘Cards’ To Solidify Relationships

              San Diego Business Journal

              August 18, 2017

               

              Carlsbad-based fintech startup Bitmo Inc., which previously aimed to turn its app into the mobile alternative of choice to carrying payment cards, has stripped down the product and turned it into a delivery system for social gifting.

               

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              Reflections on the last year of partnership with CureClick Ambassadors

              Lindsey Wahlstrom-Edwards

              June 21, 2017

               

              Exactly one year ago, we launched Antidote Match, the first truly patient centric clinical trials search tool (see an example at the bottom of the post).

               

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              Sunny Shah Joins Healthcare Specialist inVibe Labs

              MrWeb

              June 1, 2017

               

              In the US, healthcare market research firm inVibe Labs has appointed Sunny Shah as Vice President of Insights.

               

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              Bitmo Raises $50k from Alchemy Fund

              Heather Casper

              May 19, 2017

               

              Fabio Gratton, “Chief Alchemist” and founder of Alchemy Fund, is the latest investor to take interest in Bitmo, one of San Diego’s rising fintech startups...

               

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              Partner Perspectives: Why Research Matters

              By Lindsey Wahlstrom-Edwards,

              May 18, 2017

               

              “At CureClick believe that clinical trials are the lifeblood of medical progress. Without research, there are no new treatments; no cures. It is critical that we help each other find, understand, and participate in research, when it makes sense.” - Brian Poeschl, COO, CureClick

               

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              Want to Be Healthier This Summer? Enter Your Company in This Contest

              Jamie Ducharme (Boston Magazine)

              May 19, 2017

               

              This summer, an app called iRewardHealth is running a promotion that will help Bostonians live even healthier lives, and give back to the community in the process.

               

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              Alchemy Invests in Carlsbad-based Social-Gifting Company

              Deirdre Newman

              May 17, 2017

               

              Alchemy Factory, an incubator focused on helping health and tech startups expedite their product development through capital, infrastructure, mentorship, research and marketing services, has invested $50,000 in Bitmo.

               

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              WEGO Health Partners with CureClick to Streamline and Accelerate Clinical Trial Recruitment

              Press Release

              May 16, 2017

               

              WEGO Health, a network of more than 100,000 patient leaders, today announced it has partnered with CureClick to make patient influencers available through the CureClick clinical trial recruiting platform.

               

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              inVibe Delivers the Power of Voice for Qualitative Data in Real-Time

              Press Release

              April 4, 2017

               

              Company Demonstrates Its On-Demand Qualitative Service, the inVibe Interactive Voice Response Platform, at IIeX Health Conference.

               

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              Apple Watch & ResearchKit epilepsy study concludes, gleans insight on seizure triggers

              Apple Insider

              Feb 22, 2017

               

              A research study on epilepsy with the Apple Watch and ResearchKit at the core of the work has concluded, and is shedding light on seizure triggers, hopefully paving the way for better identification of precursors of the disruptive and dangerous event.

               

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              What Payers Want from Pharma

              Medical Marketing & Media

              February 2017

               

              PMBs and health-plan executives haven't always been vocal about the changes set in motion by the shift to outcomes-based pricing. InVibe, with help from Interactive Forums, polled 13 medical or pharmacy directors. Hear their take on several formulary-related issue.

               

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