By Jay Bolling & Bygeri Kupcha
December 17, 2017
Various theories abound regarding how people make decisions, but at the end of the day, they are all just theories. Until we can climb into people’s heads, we have to rely on psychological theory as a way to explain and understand what’s going on so that we can motivate our target market into taking desired actions.
By Fabio Gratton, PM360 Featured Article
November 15, 2017
The result of today’s on-demand culture is the increasing expectations of consumers to always want more, exactly when they want it. And that means the User Interface (UI) is due for a complete revamp to better meet consumers’ desires. The story of Wendy Walker is just a taste of what the near future will look like for UI.
By Larry Dobrow, Medical Marketing & Media
September 5, 2017
What just about everybody agrees upon is an urgent need for innovation within the realm of clinical research. In the era of smart science and smarter patients, clinical-trial units continue to struggle with a range of recruitment and access issues.
San Diego Business Journal
By Lindsey Wahlstrom-Edwards,
May 18, 2017
“At CureClick believe that clinical trials are the lifeblood of medical progress. Without research, there are no new treatments; no cures. It is critical that we help each other find, understand, and participate in research, when it makes sense.” - Brian Poeschl, COO, CureClick
Jamie Ducharme (Boston Magazine)
May 16, 2017
WEGO Health, a network of more than 100,000 patient leaders, today announced it has partnered with CureClick to make patient influencers available through the CureClick clinical trial recruiting platform.
Feb 22, 2017
A research study on epilepsy with the Apple Watch and ResearchKit at the core of the work has concluded, and is shedding light on seizure triggers, hopefully paving the way for better identification of precursors of the disruptive and dangerous event.
Medical Marketing & Media
PMBs and health-plan executives haven't always been vocal about the changes set in motion by the shift to outcomes-based pricing. InVibe, with help from Interactive Forums, polled 13 medical or pharmacy directors. Hear their take on several formulary-related issue.