INK 2017
By Jay Bolling & Bygeri Kupcha
December 17, 2017
Various theories abound regarding how people make decisions, but at the end of the day, they are all just theories. Until we can climb into people’s heads, we have to rely on psychological theory as a way to explain and understand what’s going on so that we can motivate our target market into taking desired actions.
By Fabio Gratton, PM360 Featured Article
November 15, 2017
The result of today’s on-demand culture is the increasing expectations of consumers to always want more, exactly when they want it. And that means the User Interface (UI) is due for a complete revamp to better meet consumers’ desires. The story of Wendy Walker is just a taste of what the near future will look like for UI.
Orange County Business Journal
September 25, 2017
A beverage company hatched inside the Costa Mesa incubator Alchemy Factory is shipping its first cases and seeking distribution partners.
By Larry Dobrow, Medical Marketing & Media
September 5, 2017
What just about everybody agrees upon is an urgent need for innovation within the realm of clinical research. In the era of smart science and smarter patients, clinical-trial units continue to struggle with a range of recruitment and access issues.
San Diego Business Journal
August 18, 2017
Carlsbad-based fintech startup Bitmo Inc., which previously aimed to turn its app into the mobile alternative of choice to carrying payment cards, has stripped down the product and turned it into a delivery system for social gifting.
Lindsey Wahlstrom-Edwards
June 21, 2017
Exactly one year ago, we launched Antidote Match, the first truly patient centric clinical trials search tool (see an example at the bottom of the post).
MrWeb
June 1, 2017
In the US, healthcare market research firm inVibe Labs has appointed Sunny Shah as Vice President of Insights.
Heather Casper
May 19, 2017
Fabio Gratton, “Chief Alchemist” and founder of Alchemy Fund, is the latest investor to take interest in Bitmo, one of San Diego’s rising fintech startups...
By Lindsey Wahlstrom-Edwards,
May 18, 2017
“At CureClick believe that clinical trials are the lifeblood of medical progress. Without research, there are no new treatments; no cures. It is critical that we help each other find, understand, and participate in research, when it makes sense.” - Brian Poeschl, COO, CureClick
Jamie Ducharme (Boston Magazine)
May 19, 2017
This summer, an app called iRewardHealth is running a promotion that will help Bostonians live even healthier lives, and give back to the community in the process.
Deirdre Newman
May 17, 2017
Alchemy Factory, an incubator focused on helping health and tech startups expedite their product development through capital, infrastructure, mentorship, research and marketing services, has invested $50,000 in Bitmo.
Press Release
May 16, 2017
WEGO Health, a network of more than 100,000 patient leaders, today announced it has partnered with CureClick to make patient influencers available through the CureClick clinical trial recruiting platform.
Press Release
April 4, 2017
Company Demonstrates Its On-Demand Qualitative Service, the inVibe Interactive Voice Response Platform, at IIeX Health Conference.
Apple Insider
Feb 22, 2017
A research study on epilepsy with the Apple Watch and ResearchKit at the core of the work has concluded, and is shedding light on seizure triggers, hopefully paving the way for better identification of precursors of the disruptive and dangerous event.
Medical Marketing & Media
February 2017
PMBs and health-plan executives haven't always been vocal about the changes set in motion by the shift to outcomes-based pricing. InVibe, with help from Interactive Forums, polled 13 medical or pharmacy directors. Hear their take on several formulary-related issue.
