Industrywide, approximately 500,000 vehicles with potentially critical safety recalls have been checked by the specialized safety outreach programs created by Carma Project, according to first-year data reported by the company today.
For the twelfth year, Med Ad News has chosen new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold. This year’s three profilees are all centered around bleeding-edge technology, including inVibe Labs, a research company that has automated and exponentially accelerated the process of collecting insights from physicians and patients.
When inVibe Labs launched in 2013, the company’s goal was to be an agile healthcare market research platform, eliminating the numerous friction points associated with traditional qualitative research. But they soon evolved into a company that could help organizations better understand their customers by analyzing their voice.
In pharma, our driving focus is how people come together to make decisions about their lives and bodies. These represent some of our most important, most intimate, most life-changing moments: as a result, social scientists, not data scientists, will be key to the future of our industry.
I was fortunate enough to start my career at an agency that was an early adopter in the digital pharma space. We made it our mission to stay ahead of the digital trends, and looked to industries outside of healthcare to inspire our thinking
We work with pharma clients that have offices in Silicon Valley, and in some sense they have already started adopting the “tech” company culture, because they are competing for talent with these companies.
Across our industry, professionals are under increasing pressure not just to produce quality work, but to embrace new technologies (including AI and machine learning) and keep up with changing privacy laws such as GDPR and CCPA—all on more modest budgets and shorter timelines.
What would today’s modern society look like if suddenly people were no longer able to buy things on Amazon, bank online, stream movies on Netflix, or send text messages and photos to their friends and family?
inVibe Labs, a market research innovator dedicated to changing the way life sciences and other industries listen to their customers, today announced it has earned a top spot on the prestigious Inc. 5000 list of fastest growing private companies.
Once upon a time the “family doctor” was a trusted and beloved professional who arguably dispensed as much emotional support as medical advice. The physician-patient relationship was characterized by a spirit of “benign paternalism” where...
Alchemy Factory, a digital health incubator and co-work space focused on helping companies accelerate and commercialize products, today announced that founder and Chief Alchemist Fabio Gratton earned a repeat honor as a member of the PharmaVOICE 100.
The Carma Project relies on so-called ambassadors to use social media, such as Facebook and Twitter, and person-to-person communication, such as emails and text messages, to persuade owners of cars equipped with defective Takata airbags to get them fixed.
Bitmo, a mobile gifting and payment platform that is transforming the $160 billion gift card industry, has partnered with peer-to-peer safety platform Carma Project to deliver an innovative incentive-based program designed exclusively for accelerating consumer response to automotive recalls.
This past May 8, Health and Human Services Secretary Alex Azar announced a final rule from the Centers for Medicare and Medicaid Services that will require direct-to-consumer television advertisements for prescription pharmaceuticals covered by Medicare or Medicaid to include the list price – the Wholesale Acquisition Cost – if that price is equal to or greater than $35 for a month’s supply or the usual course of therapy.
Listening and interpreting the patient’s views throughout their journey of care is an important and elusive goal. inVibe Labs has developed a lexicon guide for disease states, that helps shed some light on what a patient is saying about their care as they progress through their treatment with their HCP.
Every entrepreneur’s journey is as unique as he or she is. The common denominator: a passion to improve the lives of patients. Hear about Fabio Gratton's journey with one of the companies he helped incubate: inVibe Labs.
Fabio Gratton (Cofounder and CEO, Sonic Health): "We found a best-in-class partner that has developed a unique technology that captures customer stories and then analyzes their linguistic and acoustic signals to determine how people truly feel when they talk."
Fabio Gratton named one of the 2019 PM360 ELITE 100
May 16, 2019
Fabio Gratton was a failed Hollywood screenwriter who took a job just to get by at a marketing agency that would eventually become part of FCB. Now 20 plus years later he has left an undeniable mark on healthcare and marketing. It just goes to show: Never doubt someone with a powerful imagination.
Traditional means like postcards and letters aren’t working fast enough to whittle down a backlog of millions of faulty Takata airbags. So Toyota Motor Sales USA has turned to a social media campaign...
The managers at SONIC Health describe their agency: “Once upon a time there was a little indie agency in southern California that set out to discover what world of healthcare would look like through the eyes of story-loving, wine-drinking, marketing misfits.”
SONIC Health's co-founder Ross Fetterolf, inVibe's Head of Research Kathryn Ticknor, and CureClick's CEO Fabio Gratton share their perspectives on important patient trends in PharmaVoice's special edition focused on patients.
We get it, everybody’s busy. But according to recent data, millions of people are still riding around with Takata airbags that can cause injury and death if they deploy in an accident. It’s easy and free to get them replaced, and a new peer-to-peer safety platform called Carma Project is helping people point their friends and families toward a solution.
It’s the recall campaign from hell and too many people aren’t responding. Toyota Motor North America (TMNA) and Carma Project want to give financial rewards to people who alert family and friends to the potentially life-threatening Takata airbag recall.
Costa Mesa-based Carma Project has paid out nearly $100,000 in incentives in collaboration with auto manufacturer Toyota to users who encourage friends and family to replace potentially deadly airbags.
OC Startups Now periodically run Q&A’s with interesting entrepreneurs, in their own words. Our first is with Fabio Gratton, founder of the Alchemy Factory, a digital health incubator in Costa Mesa. He also founded the Alchemy Fund; he’s looking to bring in some partners to get it up to $500,000 with a focus on companies in the health and wellness space.
Toyota is working on a new project to encourage their customers to get their vehicles checked out. They are collaborating with the Carma Project, giving gift cards to people for spreading information about the recall, and having friends and family get their cars checked.
One of my most satisfying accomplishments has been contributing to the health literacy of cancer patients in the area of clinical trials. In fact, I’m proud to say that I helped two people learn about and get enrolled in a clinical trial for patients with HR+, HER2- breast cancer.